> ## Documentation Index
> Fetch the complete documentation index at: https://guides.klaritics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Impact Analysis

> Quantify how one behavior or event influences another downstream outcome in Klaritics. Pin impact results to dashboards and configure alerts.

Impact Analysis in Klaritics helps you measure how one event or behavior affects a later outcome. Instead of assuming correlation, you define a cause event and an effect event, and Klaritics compares the behavior of users who performed the cause against those who did not. This gives you a clearer picture of what actions actually drive results.

## When to use Impact Analysis

Use Impact Analysis when you want to:

* Validate whether a feature launch or campaign changed a downstream metric
* Compare conversion or retention between users who took an action and those who did not
* Prioritize initiatives by their measured effect on key outcomes

## Build an impact analysis

<Steps>
  <Step title="Choose the cause event">
    Select the event that represents the behavior you want to evaluate, such as enabling a setting or completing an onboarding step.
  </Step>

  <Step title="Choose the effect event">
    Select the downstream outcome you care about, such as a purchase, renewal, or return visit.
  </Step>

  <Step title="Set the observation window">
    Define how long after the cause event you want to measure the effect. A longer window captures delayed outcomes but may include unrelated activity.
  </Step>

  <Step title="Review the comparison">
    Klaritics shows the rate of the effect event for users who performed the cause versus those who did not. Use this to judge whether the cause genuinely moves the outcome.
  </Step>
</Steps>

## Save and share

Save the impact analysis once it is configured. Pin it to a dashboard as a widget so your team can monitor the relationship over time. You can also set alerts on the widget to be notified when the measured impact crosses a threshold you define.

<Tip>
  Pair Impact Analysis with [Funnels](/analysis/funnels) to see not just whether a step matters, but how much it changes the final outcome.
</Tip>

## Next steps

* [Funnels](/analysis/funnels) to map the full conversion path
* [Insights](/analysis/insights) to discover unexpected relationships worth testing