When to use User Flows
Use User Flows when you want to:- Explore how users navigate after landing on a key page or feature
- Discover alternate paths that lead to conversion
- Find unexpected drop-off or backtracking behavior
Build a user flow
1
Choose the starting event
Select the event that begins the flow, such as app open, homepage view, or feature launch.
2
Set the depth
Choose how many steps forward to visualize. Deeper flows reveal more detail but can add noise.
3
Apply filters
Narrow the flow to a specific audience, platform, or time range to keep the visualization focused.
4
Explore branches
Review the flow diagram to see which events are most common at each step. Click any node to see the subset of users who took that path.
Save and share
Save the flow configuration so you can revisit it later. Pin it to a dashboard as a widget so your team can monitor how user navigation changes over time. You can also set alerts on the widget to be notified when traffic through a key branch shifts significantly.Next steps
- Funnels to measure conversion on a fixed path
- Impact Analysis to quantify downstream effects