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The Product KPIs template is the default landing dashboard for the analytics platform. It provides a high-level overview of product health, growth, activation, retention, and engagement in a configurable, interactive format. It is designed for product managers, growth teams, founders, analysts, and marketers who need a quick read on:
  • Product growth trends
  • User engagement
  • Retention health
  • Activation performance
  • Conversion effectiveness
The dashboard acts as a starter template and updates dynamically based on the selected events, date ranges, and filters.

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Configuration panel

Inputs are fully editable, and changes trigger real-time updates in the charts.

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Charts

Clicking a chart title opens the corresponding creation page, pre-filled with your selected event and a Last 30 Days date range.

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DAU Chart

Displays the number of Daily Active Users on each day.
  • Label: Uniques (top-right)
  • Title: “Daily Active Users (DAU): How many users are engaging daily?”
  • Opens: Line Chart creation with measure Uniques

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Device Type Chart

Displays the number of users coming from which devices.
  • Label: Uniques
  • Title: “Device Type: What devices are your new users on?”
  • Opens: Pie Chart creation with measure Uniques, breakdown Device Type

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Frequency Chart

Displays the number of times the user did the event.
  • Label: Uniques
  • Title: “Engagement: How often are users performing your event?”
  • Opens: Bar Chart creation with measure Uniques

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Country Chart

Displays the number of users in each country.
  • Label: Uniques
  • Title: “User Traffic: Where are users from?”
  • Opens: Pie Chart creation with measure Uniques, breakdown Country

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New Users Conversion

Displays the number of new users who did the selected event.
  • Label: Conversion Rate
  • Title: “Funnel Conversion: How many users are converting to an end event?”
  • Opens: Funnels creation with New Users as Event A and your selected event as Event B, measure Conversion Rate

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New Users Retention

Displays the number of new users retained by performing the selected event.
  • Label: Retention
  • Title: “N-Week Retention: What percentage of my users are coming back after N weeks?”
  • Opens: Retention creation with New Users as Event A and your selected event as Event B, measure Retention

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Data states and saving

Data states and the Save as Dashboard behavior are the same across all templates. See the Templates overview for both.

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Next steps