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Funnels in Klaritics let you measure how users move through a sequence of events, such as sign-up to activation to purchase. You define the steps, and Klaritics calculates the conversion rate between each one so you can spot where users leave and how to improve the flow.

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When to use Funnels

Use Funnels when you need to:
  • Measure conversion across a product flow
  • Find the step with the highest drop-off
  • Compare conversion rates across user segments

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Build a funnel

1

Add funnel steps

Define the ordered events that represent your flow. The first event is the entry point, and each following event must occur after the previous one within your chosen time window.
2

Set the conversion window

Choose how long a user has to complete the full sequence. Common choices are one day, seven days, or thirty days.
3

Apply filters and breakdowns

Filter to a specific audience, or break the funnel down by a user property to compare segments side by side.
4

Review drop-off

Inspect the step-by-step conversion rates. Klaritics highlights the largest drop-off so you know where to focus.

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Save and share

Save the funnel once it is configured. Pin it to a dashboard as a widget so stakeholders can monitor conversion over time. You can also set alerts on the widget to be notified when conversion at any step changes significantly.
Combine funnels with Cohorts to compare how different user groups convert through the same flow.

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Next steps