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Engagement Matrix in Klaritics segments your user base by how often they engage and how deeply they interact with your product. Instead of a single engagement score, you get a grid that makes it easy to spot power users, casual visitors, and at-risk segments that may need attention.

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When to use Engagement Matrix

Use Engagement Matrix when you want to:
  • Identify your most engaged users and what sets them apart
  • Find users who are active but shallow, and may benefit from deeper feature exposure
  • Spot at-risk users before they churn

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Build an engagement matrix

1

Choose the engagement events

Select the events that represent meaningful activity, such as logins, feature usage, or content interactions.
2

Set frequency and depth axes

Define what counts as frequency, such as sessions per week, and what counts as depth, such as events per session or features touched.
3

Apply filters

Narrow the matrix to a specific time range, platform, or user property so the segments are relevant to your current focus.
4

Review segments

Examine each quadrant to understand the size and behavior of each group. Click any segment to see the list of users it contains.

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Save and share

Save the engagement matrix configuration and pin it to a dashboard as a widget. Set alerts on the widget so Klaritics notifies you when the size of a key segment, such as power users or at-risk users, changes significantly.
Use the user lists from each segment as Cohorts to analyze their behavior in funnels, retention, and other analyses.

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Next steps

  • Cohorts to turn engagement segments into reusable groups
  • Retention to see if high-engagement users stay longer