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Impact Analysis in Klaritics helps you measure how one event or behavior affects a later outcome. Instead of assuming correlation, you define a cause event and an effect event, and Klaritics compares the behavior of users who performed the cause against those who did not. This gives you a clearer picture of what actions actually drive results.

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When to use Impact Analysis

Use Impact Analysis when you want to:
  • Validate whether a feature launch or campaign changed a downstream metric
  • Compare conversion or retention between users who took an action and those who did not
  • Prioritize initiatives by their measured effect on key outcomes

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Build an impact analysis

1

Choose the cause event

Select the event that represents the behavior you want to evaluate, such as enabling a setting or completing an onboarding step.
2

Choose the effect event

Select the downstream outcome you care about, such as a purchase, renewal, or return visit.
3

Set the observation window

Define how long after the cause event you want to measure the effect. A longer window captures delayed outcomes but may include unrelated activity.
4

Review the comparison

Klaritics shows the rate of the effect event for users who performed the cause versus those who did not. Use this to judge whether the cause genuinely moves the outcome.

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Save and share

Save the impact analysis once it is configured. Pin it to a dashboard as a widget so your team can monitor the relationship over time. You can also set alerts on the widget to be notified when the measured impact crosses a threshold you define.
Pair Impact Analysis with Funnels to see not just whether a step matters, but how much it changes the final outcome.

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Next steps

  • Funnels to map the full conversion path
  • Insights to discover unexpected relationships worth testing