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The Retention dashboard shows how many users come back to your product over time. In plain terms:
Are users coming back after using the product?
It covers Day 1, Day 7, and Day 30 retention, cohort analysis, and returning versus churned users — for example, 100 users joined and 30 came back after 7 days. Use it to measure product stickiness and improve long-term engagement.

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KPI metric cards

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Overall Retention

The percentage of users that perform an event and return to perform that event on or after a specific day. Tracks how many users return across:
By default, the selected event is Any Event.

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Day 7 Retention Over Time

The percentage of users that perform an event and return to perform that event on or after Day 7.

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Usage Interval

The percentage of active users that have performed Any Event with a median frequency of X days.

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Explore further

An option is provided to continue in the chart creation interface. Clicking it redirects you to the Retention creation page.

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Breakdown and metrics table

Break metrics down by specific dimensions to identify behavior differences across segments. You can select any available property. The retention data table is shown for the selected event.

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Configuration

Click Configurations to open the Product Analytics Configuration page and land on the Retention Analysis creation page.

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Retention events

Which event best represents a user returning to and engaging with your product?
Select events using the event selector, with event filter support. Default value is Any Event, and you can select two events.

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Retention interval

What is the retention interval you are interested in?
Default selection: Day 7, Week 1. The selected intervals determine which retention metrics appear on the dashboard.

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Default segment

Apply a default segment
A segment selector, defaulting to All Users. The chosen segment applies across dashboards, and all analytics queries use it unless changed.

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Saving

Save stores all configuration changes.
At least one event must be selected before the configuration can be saved.
Discard Changes reverts all unsaved changes. Configuration changes impact KPI metrics, charts, retention calculations, and the retention table.

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Filters and controls

Filter the dashboard by user properties or session properties. Segments, the data freshness indicator, date range, and time granularity work as described in the Product Analytics overview.

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Next steps